Happy Father’s Day! Welcome to the June 21st edition of Sent Items.
I am officially back in Nashville after a whirlwind trip to Las Vegas for the ShipBob Fulfilled conference. It was an incredible event, and getting to connect with so many partners and operators in person is always a highlight.
Warehouse money $hot
In other news, last month I got a text from my friend Aizad Hussain, CEO of Sprint Logistics, a great 3PL partner of ours at Third Person.
He lives in the U.K. He was flying to the U.S. for a few days and wanted to detour to Nashville just to have lunch with me. An hour, maybe two.
That's what a real partnership looks like.
In a relationship-driven industry, nothing compounds like showing up in person. It's still the greatest moat.
Back to news….
The macro narrative continues to solidify around one central theme: the era of the predictable supply chain is officially dead. U.S. companies are abandoning the idea of returning to "normal," prediction markets are highly skeptical about traffic resolving in the Strait of Hormuz, and Shopify just fundamentally rewired its infrastructure to prepare for a world run by AI buying agents.
On a brighter note, we have a packed slate of events and content coming up, including our next Matt's Chats webinar next week (register here!).
Now let’s get into it.
- Matt
Shopify Spring ’26: The Infrastructure for Agentic Commerce Shopify just dropped its highly anticipated Spring '26 Edition, leaning aggressively into the concept of "delegated buyers" and AI-driven storefronts. The marquee strategic move here is opening up the Shopify Catalog API and Universal Commerce Platform (UCP) to all developers self-serve ``.
The Platform Play: By allowing any independent developer or AI agent (beyond just mainstream giants like ChatGPT and Gemini) to plug into the Catalog, AI agents can natively discover, resolve, and purchase products within conversations. This helps position Shopify as the essential, standardized intermidiary and effectively neutralizing the threat of develops building competing e-commerce platforms.
The Agentic Admin: For merchants, a new central hub tracks sales, orders, and conversions directly from AI channels. It introduces search intelligence to show what AI queries your brand is ranking for, while Shopify Sidekick diagnoses why products aren't converting in AI chats (e.g., flagging that you need to add model numbers or tech specs to product titles).
Campaign Autopilot & Retail Focus: Shopify is also launching Campaign Autopilot, an AI growth agent that automates paid and organic campaigns across Meta, Google, and email within budget guardrails. On the brick-and-mortar side, they’ve rolled out a friction-free "app-to-store" returns flow via QR codes in the Shop app, real-time localized BOPIS visibility, and a completely rebuilt POS core selling flow that speeds up complex checkouts by up to 73 seconds. Sources: Shopify Spring '26 Briefing
BNSF's $4 Billion Intermodal Bet Clears Biggest Hurdle The Barstow International Gateway just cleared its most critical milestone: official city council approval. BNSF Railway is dropping $4 Billion on a massive, 4,500 acre integrated facility in the high desert east of Los Angeles.
The Strategy: The gateway is designed to pull international containers directly off ships at the Ports of LA and Long Beach and move them immediately inland via rail instead of truck. Once in Barstow, they’ll be processed, transferred into domestic boxes, and built into eastward-bound trains.
The Impact: The project is projected to eliminate 205 million truck miles by 2028, scaling up to 312 million miles by 2048. Intermodal is going to dominate the next decade; the only question is whether shippers are actively building their infrastructure around this shift or sticking to over-the-road trucking out of sheer habit. Sources: Business Wire
Giving Up on "Normal" If you are still waiting for global logistics networks to settle back down, it’s time to move on. The WSJ reports that U.S. companies have officially stopped waiting for supply chains to return to their pre-2020 definitions of normal. Instead, retail and supply chain executives are permanently baking higher inventory buffers, rapid regional carrier diversification, and localized fulfillment nodes into their baseline operating models to weather continuous geopolitical and climate-driven shocks. Source: WSJ
Hormuz Normalization Doubts & The Kalshi Odds While a U.S.-Iran diplomatic deal is dominating political headlines, prediction markets remain highly skeptical about a rapid return to normal maritime routing. The WSJ highlights that bettors on the prediction platform Kalshi see only a 57% chance of traffic through the Strait of Hormuz normalizing by the start of August, and just a 70% chance by September 1. Even if political agreements materialize, the operational cleanup - including insurance underwriting adjustments, rerouting schedules, and clearing potential hazards - means global freight lanes will face lingering ocean bottlenecks for months. Source: Kalshi
Reminder: The EU De Minimis Shakeup If you are shipping direct-to-consumer into Europe from overseas, the clock is ticking. The American Journal of Transportation (AJOT) published a deep dive this week detailing the impending suspension of the €150 de minimis exemption across the EU. This regulatory shift is going to completely upend the unit economics of China-to-Europe e-commerce trade, stripping away the ability for low-value parcels to bypass traditional customs duties and forcing direct-to-consumer brands to completely rethink their European staging strategies. Source: AJOT
Third Person Updates & Events
Next Week: Matt's Chats Webinar We are hosting our next live Matt's Chats webinar next week! Be sure to tune in as we bring on a panel of top-tier operators to break down the latest peak-season frontloading, carrier updates, and execution frameworks for surviving the back half of the year. 👉 [RSVP and Register for the Webinar Here]
ShipStation: Innovation Delivered Panel I am thrilled to announce that I will be participating in ShipStation's upcoming Innovation Delivered event on June 23. I'll be joining a powerhouse panel alongside Aaron Rubin and Jason "Retail Geek" Goldberg, moderatd by Josh Steinitz (Chief Strategy Officer at Auctane) to break down the current state of fulfillment, reverse logistics, and where the smart money is moving in 2026. 👉 Register and check out the agenda here
Keynote Speaker: IWLA Fulfillment Forum (Chicago | August) I am incredibly honored to announce that I will be the keynote speaker for the upcoming IWLA (International Warehouse Logistics Association) Fulfillment Forum in Chicago this August. We are going to be diving deep into the massive shifts happening in the 3PL space, the changing expectations of modern brands, and how to build resilient operational infrastructure. Anyone can attend this event, whether you are an IWLA member or a non-member. If you would like to join us in Chicago, reach out to me directly and I will personally connect you with the team to get you registered. 👉 Check out the event details here
Have a great week!
- Matt
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