Sent Items #212: Friday, November 28, 2025

Happy Black Friday to those who celebrate. I, for one, am thankful I’m no longer responsible for a brand’s warehouse operations. But I am wishing those who are much luck over the next few days.

Keeping this one short because we’re all busy …. eating leftovers and watching football (and for many of you, managing your peak operations).

I’m a sucker for real-time visual trackers of holiday sales. Shopify has hosted a really neat visualization over the last few years and they’re at it again here:

I know I’m contributing to this with orders this morning of a few of my favorite brands - Lululemon, Rhoback, Tecovas, Mugsy - all Shopify merchants of course.

Another great real-time look is ShipBob's BFCM order data in their 2025 holiday tracker:

Ever wonder how Butterball pulls of their peak season turkey supply chain?

Finally, leaving you with a post of gratitude and thankfulness I shared on LinkedIn yesterday. I'll add that I’m thankful for all of you for reading my newsletter each and every (well, most) weeks. Thank you! And do me a favor - forward this to 3 people you think would appreciate it and ask them to subscribe. Feel free to also post in your company Slack channels 😃

Last chance: since the holidays are upcoming, drop your mailing address here and you might just get a little something from me 🎁

Have a great holiday weekend!

- Matt

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